Wednesday, May 16, 2018

All non-English presentations will be translated simultaneously into English

8.30 – 10.00

REGISTRATION, COFFEE, PARTNER EXHIBITION

Moderation: Dr. Torsten Casimir, Editor-in-chief Börsenblatt

10.00 – 10.20

Opening

Stefan Rühling, Chairman Deutsche Fachpresse

10.20 – 10.35

WELCOME
Dr. Rudolf ThiemannPresident VDZ (Association of German Magazine Publishers)

10.35 - 11.05

How to think different

Anja Förster, Consultant and Bestselling Author

The pressure is increasing to stand out from the crowd. Success can be achieved if you open up new avenues with commitment, courage and cleverness, where others have so far only seen limits. This requires unorthodox thinking, the willingness to experiment and a productive culture of error, because you cannot create innovations unless you are willing to accept errors.

  • Why experiments are uncomfortable, but certainties are absurd.
  • Why a new way of looking at things is more valuable than mere intelligence?
  • How you can learn so quickly how the world changes.

11.05 - 11.35

4.0 - 5.0 - 6.0

Making digitalization a winning story

Dr. Bernhard Rohleder
Managing Director Bitkom (Germany’s Digital Association)

11.35 - 12.05

A lesson in transformation: Ascential's journey from a UK B2B publisher to a global specialist information Provider

Natasha Christie-Miller

Chief Executive, Ascential Intelligence

12.05 – 12.10

Passion for job portals

Dirk Heuser, Head of Event Services, Jobware

12.10 – 13.15

lunch break

13.15 - 13.50

Entrepreneurial. Transformational. Digital.
How to take the lead in a disruptive world

Dr. Carsten LinzTop 100 Digital Influencer, Head of SAP-Center for Digital Leadership

13.50 - 14.10

Indispensable! A plea for quality journalism in B2B media  

Dr. Benjamin Wessinger

Managing Director, Mediengruppe Deutscher Apotheker Verlag

14.10 - 14.40

Global growth strategies (4.0) for trade media, using Forum Media Group as an example

 

Ronald Herkert, Founder and Chairman of the Advisory Board, Forum Media Group

The Forum Media Group is an international media company and achieved an annual turnover of approximately 110 million Euro in 2017. It employs more than 1,200 people in Europe, Asia, North America and Australia. Ronald Herkert, founder and chairman of the advisory board, explains the Group's international growth strategy and explains the vision and mission pursued in the information, education and entertainment business areas.

14.45 – 15.30

coffee break

15.30 – 16.45 Uhr

Tech Outlook

How do artificial intelligence and new technologies such as chatbots, automatic text generation, voice input and augmented reality influence future media offerings?

Susanne Schlüter, Moderator; Martin Hoffmann, CEO & Founder of RESI Media; Prof. Dr. Christoph Bläsi, Gutenberg-Institute for World Literature und Written Media / Book Science; Dr. Susanne Rupp, Head of Education Consulting, Cornelsen Verlag,  Dr. Jakob Vicari, Freelance Science Journalist

16.45 – 18.00

BREAK & PARTNER EXHIBITION

18.00 – 18.45

drinks and snacks

18.45 – 20.45

Award Ceremony
Ceremonial award of the "Business media of the year" and "Business journalist of the year" awards

Presenter: Volker Wieprecht, radioeins by RBB

From 20.45

B2B Media Night at Ellington Hotel

Prices, Booking, Hotels

PRICES

Regular participation fee for both days: 1.400,00 €.
Reduced participation fee for both days for members of a trade media association (PPA, Connectiv etc.): 990,00 €.
All prices + VAT (19%)

Registration

Please sign up by e-mail to Henrike Joppich

HOTELS

The congress of Deutsche Fachpresse will take place from 16th to 17th May at the Ellington Hotel in Berlin.

ELLINGTON HOTEL
Nürnberger Strasse  50-55
10789 Berlin
+49/30 68315 2301
reservierung[at]ellington-hotel.com

Bookable from 15th to 17th May using the keyword "Deutsche Fachpresse"

Price per person/Night
Standard single room: €118
Superior room (20-25 m2): €128
Deluxe room: (25-30 m2): €148
Suites from 30 m2: €188

Breakfast €20 per person

Through the hotel and event service Treutlein, we have reserved contingents for you in other selected hotels in the immediate vicinity of the Ellington Hotel. You can find an overview of the hotels and the possibilities for booking here.

FURTHER HOTELS NEARBY

Motel One

An der Urania 12/14
10787 Berlin
Tel. : +49/30/2 36 31 29-0
Fax : +49/30/2 36 31 29-10
berlin-tiergarten@motel-one.com

Motel One Berlin Upper West
 Kantstraße 163-165
10623 Berlin
Tel. : +49/30/322 93 19 - 00
Fax : +49/30/322 93 19 - 10
berlin-upperwest[at]motel-one.com

Hotel ibis Berlin Kurfürstendamm
 Bayreuther Strasse 39
10787 Berlin
Tel. : +49/30/28 88 67-0
Fax : +49/30/28 88 67-333
H7961[at]accor.com

Thursday, May 17, 2018

All non-English presentations will be translated simultaneously into English

Keynote
9.45 – 10.30

DISRUPTIVE CHANGE PROCESSES IN THE MEDIA LANDSCAPE  THE HR-PERSPECTIVE

Thomas Wendt, Head of Human Resources Print, Axel Springer SE

The media landscape has been undergoing a process of disruptive change for years, the end of which is not foreseeable. The digitalization of business areas and drastic changes in the wishes and requirements of our customers require decisive action and the unconditional willingness to change.

This change is holistic - it requires a rethinking of managers... he demands that executives and employees in almost all work situations... and he forces HR managers to say goodbye to the practice they have become fond of. 

ENGLISH TRACK: DIGITAL TRANSFORMATION
10.45 – 11.20

How to reset a B2B Publisher 
Victoria Mellor, Novatum Group 

Membership is a smart strategy if you want to set up a people business with a long-term customer loyality. Mellor points out advantages and success of Melcrum’s membership model as a connected-customer strategy.

 

11.25 – 12.00

 

More Leads, Less Churn - Sales and Marketing in the Digital Age

Dr. André Bergholz, Implisense

Today a lot of information about companies and markets is publicly available to everyone on the internet. Modern data science techniques enable us to generate detailed profiles about companies, about their offerings, their values, their strategies, the technologies they use and much more. These techniques have a variety of use cases in sales and marketing. They allow us to automatically generate better leads, detect suitable products for cross-selling, help to prioritize incoming leads, detect signals for the threat of customer churn and to improve customer approach.

 

 

12:05 – 12:45

Omnichannel and Multimodal: Voice Assistants and Chatbot Strategies
Sascha Wolter, Cognigy

What if the user wants to phrase his intentions directly instead of having to take the detour via an app or website? Intelligent multimodal dialog systems seem to further reduce the gulf between human and machine. But when and how do chatbots work, when is voice appropriate and what characterizes multimodal interfaces? This talk explains the capabilities of Alexa and Co., considers their limitations, and also shows the user experience and design challenges.

  • Visualize the future and consider why smart Assistants and Multimodal Conversation are important for your business?
  • Understand the behavior of Chat, Voice, and Multimodal Conversation and how they work?
  • Learn about the main business, design and technical challenges of a Conversational User Experience?

12.45 – 13.45

lunch break

13.45 – 14.20 Uhr

Knowledge Management in the Browser – Portal or Plugin?
Jan Reichelt, Entrepreneur, Co-Founder Kopernio, Co-Founder Mendeley

14.25 – 15.05 Uhr

From Zero to Book in 5 Days - Book Sprints for Collaborative Content Creation and Design
Barbara Rühling, CEO, Book Sprints

In our 10th anniversary year, the Book Sprints team has successfully produced hundreds of books.  With clients such as Cisco, Dell, The World Bank, United Nations, and Columbia University, we have created anything from software manuals to academic textbooks. 
A Book Sprint is an intensive and collaborative process to write a book from start to finish in 5 days.  Guided by a facilitator schooled in the Book Sprints method, a group of experts scopes their topic, structures, writes, and revises the book content. With the support of a specialized software and a team of book designers and copy editors, the process results in a book ready to be published after day five. 
In this session, Barbara Rühling will explore this unique method of content creation and design, and the touchpoints with the established publishing processes.

Keynote
15.15 – 16.00

WHY WE URGENTLY NEED START-UP-SPIRIT AND CODING KNOW-HOW 

Thomas BachemFounder and Chancellor Code University, Founder of the Federal Association of German Start-ups

 

 

Prices, Booking, Hotels

PRICES

Regular participation fee for both days: 1.400,00 €.
Reduced participation fee for both days for members of a trade media association (PPA, Connectiv etc.): 990,00 €.
All prices + VAT (19%)

Registration

Please sign up by e-mail to Henrike Joppich

HOTELS

The congress of Deutsche Fachpresse will take place from 16th to 17th May at the Ellington Hotel in Berlin.

ELLINGTON HOTEL
Nürnberger Strasse  50-55
10789 Berlin
+49/30 68315 2301
reservierung[at]ellington-hotel.com

Bookable from 15th to 17th May using the keyword "Deutsche Fachpresse"

Price per person/Night
Standard single room: €118
Superior room (20-25 m2): €128
Deluxe room: (25-30 m2): €148
Suites from 30 m2: €188

Breakfast €20 per person

Through the hotel and event service Treutlein, we have reserved contingents for you in other selected hotels in the immediate vicinity of the Ellington Hotel. You can find an overview of the hotels and the possibilities for booking here.

FURTHER HOTELS NEARBY

Motel One

An der Urania 12/14
10787 Berlin
Tel. : +49/30/2 36 31 29-0
Fax : +49/30/2 36 31 29-10
berlin-tiergarten@motel-one.com

Motel One Berlin Upper West
 Kantstraße 163-165
10623 Berlin
Tel. : +49/30/322 93 19 - 00
Fax : +49/30/322 93 19 - 10
berlin-upperwest[at]motel-one.com

Hotel ibis Berlin Kurfürstendamm
 Bayreuther Strasse 39
10787 Berlin
Tel. : +49/30/28 88 67-0
Fax : +49/30/28 88 67-333
H7961[at]accor.com